AthliOS, a fitness software developer, built StrideLab in 2016. StrideLab is a running efficiency tool that utilizes the Woodway Curve's accelerometer to measure stride length, frequency, and gait. This advance in technology was made possible due to the treadmill's unique characteristic: it is entirely self-powered. In the world of athletics, the Curve is heralded for its realistic running experience and is found in professional and collegiate training facilities around the world. Woodway foresaw the potential value this product could deliver and decided to include the experience in its 2018 feature release. But there was just one problem: only an alpha version of the product existed. In late 2017, I was brought in to redesign the StrideLab interface and bring it to market.


Redesign Stridelab as running efficiency tool for amateur and professional athletes.

  • Featured in Wall Street Journal Article "The Treadmills Everyone's Talking About: They Sure Aren't Boring"
  • Launched Stridelab dashboard view on 2018 Woodway Curve Treadmill.


Starting From Square One

At the beginning of this project, I knew absolutely NOTHING about the science of running. I created three research goals (found below) and set off on a journey to gain an in-depth understanding of the topic. My first objective was to hit the web and educate myself before conducting interviews with my team members.

Analyze the Current StrideLab Interface

How can I maximize the current view's usability? How does the Woodway curve affect the experience?

What is Running Efficiency?

Learn the fundamentals of running and efficiency training techniques.

Who are the Target Users?

How can Stridelab be optimized to their motivations and needs?

Current Interface + Woodway Curve

During my first interaction with StrideLab on the Curve, I focused on the product's holistic experience. I wanted to understand how the treadmill would influence my design. The following two insights played a vital role in my design process.

  • It is extremely difficult to interact with the touch screen while running.
  • The screen is very small and shakes when you run, making it hard to focus on the data.
Interview Research With Scott Moody

A lot of my research was produced through interviews with teammate Scott Moody, founder of AthleteFIT and SoccerFIT. His knowledge on the science of running and his experience training World Cup and gold medal athletes were extraordinarily valuable to the design process. Below are my key findings that helped establish the potential use cases for StrideLab.

User Avatars

Constructing the User avatars for StrideLab was particularly difficult. We had to consider the user running on the treadmill as well as the coaches guiding the workout. My team members, Chelsea and Scott, both fitness professionals, helped me build avatar personas.


Experience Map

Now that I possessed a deep understanding of the user's needs, I constructed a visual hierarchy and removed data from the interface that was not actionable during the in-run experience. To increase the usability of the design, we brainstormed different ways to visualize the data.

Design Principles

I synthesized our research and brainstorming insights by establishing three core design principles.

Design For Time

Visualize and call out changes in effort/exertion as the run progresses.

Big + Bold

We must design with the screen size + Curve experience in mind.


Data displayed during the in-run experience must be actionable. All other data must be displayed during the post-run analysis.



I constructed an initial wireframe for the design and simplified the display to only include the necessary data by running remote user tests with Scott Moody's clients. As the project progressed, we focused our efforts on conceptualizing and testing the heart rate graph display. Making the users aware of their current effort level throughout the run would allow the users to shift running techniques to increase efficiency.

Final Artwork
Pre + Post Workout

The pre-run experience was designed with two users in mind: the coach and the athlete. For the coach, we developed an interval builder that would allow him/her to build custom programs. For the athlete, we designed speed and endurance-focused guided programs.

My thought process for the post-run experience was to deliver the information in layers. This way, an amateur athlete could view high-level data instantly, and a coach could dive into detailed graphs that set core data against distance, speed, and time.

Final Artwork


StrideLab debuted at the 2018 International Health, Racquet and Sportsclub Association (IHRSA) convention. At the conference, we gathered feedback from numerous participants to optimize the interface before launch. An in-run graph toggle and a new notification slider were a few feature ideas from this testing period that made it into the final product.

StrideLab launched on all connected Woodway Curves on March 10th, 2018.